Target Audience A target audience is the specific group of consumers most likely to want your product or service. Trying to speak to everyone means you ultimately connect with no one. Defining exactly who you are talking to allows you to build a smarter, more cost-effective marketing strategy. The Components of an Audience
To define your crowd, you must look at who they are and how they think. This breaks down into two core categories:
Demographics: The concrete, measurable facts about your audience. This includes age, gender, geographic location, education level, and income.
Psychographics: The internal drivers of customer behavior. This covers personal interests, lifestyle choices, core values, attitudes, and daily habits. Why Specificity Matters Best Practice Article Series – University of Rochester
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